Have a website but you don't know what to do with it? Have you ever been aware of SEO? If you've not, you should look into it! SEO (Search Engine Optimization) is the most important factor that companies should consider for their websites.
What is SEO?
SEO is how you are ranked in Google or how easily your site is found online. This is vital for anyone who has a website whether you realize it or not. Most people do not budget enough money in their marketing plan for their sites, which is a huge problem! Your are ranked on Google is the method by which people discover your website. The investment you make in your business's website can benefit you over the long term.
How do I start?
If you have an WordPress website SEO is very easy to implement for your website! There is a plugin you can download called, Yoast SEO. Yoast is a easy tool that will assist businesses get their websites ranked for key words! After downloading Yoast, go to every page on the backend of your site and select the appropriate keyword for the page.
Keywords
Keywords can be the difference between success and failure for your page. By using Google Analytics to identify the keywords that can help your page rank well on Google. Make sure you research your keywords and select wisely. When using Google Analytics you will find two or three different numbers. Don't stress! The most important thing to be focused on is the competition for your keyword. If you decide to select a particular keyword, Google Analytics will tell you what the level of competition for that keyword is. Be careful. If you're not a huge corporation and you pick a high competition keyword then you're likely to not rank. Enter your keyword, and find a similar keyword with the "low" competition level.
Another thing to remember is that you should not use your keyword several pages. If you choose a keyword on one page, be sure to research a similar keyword however, not exactly. The same keyword on more than one page can result in your pages fighting for the top position. Your pages could compete against each other to rank and will most likely not be ranked even.
If you have to use the same keyword, create one page to be a "capstone" Article page. This will make it easier to separate the most important pages from the page that has the same keyword. But only use this only if you absolutely need to.
Search Engine Optimization Ranking, SEM Rush
Once you've identified your https://www.crevand.com keywords, you must to keep track of how they're doing. My top choice of website to do doing this is SEM Rush.
SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is performing after all the effort. The best way to go about it is run a report every once every week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It will let you know whether you've broken backlinks, or if you need to make alt text for your pictures. These aspects can all improve your SEO rankings.
Cover it with a bandage
Be sure to run all the reports required and analyze SEO. SEO is an important aspect of marketing and could make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Study up and read articles since this will change your business!